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Lead-to-invoice sales CRM for Indian teamsSales CRM for Indian teams

Every lead,
followed up.Every deal,
invoiced.

One sales CRM for your whole team. Website and form leads reach the right rep automatically, reps call or WhatsApp in one tap, and each deal ends in a GST-ready quote and invoice.

Talk to usSee how it works

Capture

Website, form and chat leads land in one list.

GST quotes

Your client accepts online. One click to invoice.

Tap to call

Call or WhatsApp in one tap, logged on the lead.

Auto-assign

Website and form leads reach the right rep, day and night.

Built for Indian sales teams

INR · GST · +91 · IST

Installs from the browser, no app store

features live
450+
currencies for quotes
23
AI providers, your key
5
ready-made roles
7

Your morning view

Every numberopens its leads.

Each person's dashboard counts only the leads they may see. Click any number — a source, a status, an overdue follow-up — and the leads behind it open, already filtered.

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Illustration with sample data: a JustSell dashboard with lead counts, a lead source by status table and follow-ups. Clicking a number opens the leads behind it.

How it works

One lead. One record.First call to invoice.

A lead enters once. Every call, deal, quote, invoice and report hangs off the same record, so nothing is typed twice.

  1. 01Capture

    Every lead lands.Every lead gets an owner.

    Website forms, Custom Forms, the chat widget and webhooks bring leads in on their own, and each source shares them out by your rules. Spreadsheets and pasted rows come in with a click, with the owner you choose.

    • Equal split
    • Percentage
    • Fewest open leads
    • Daily cap

    Every hand-off is written to the Rotation log.

  2. 02Work the lead

    One record.Everything on it.

    Calls, WhatsApp chats, emails, follow-ups and meetings sit on one lead page, with a 0–100 score and a suggested next step from built-in rules. If nobody responds in time, the rep is warned and the manager is told.

    • Lead score
    • Suggested next step
    • Needs attention

  3. 03Reach out

    One tap to call.One tap to WhatsApp.

    Reps call and chat from their own phone. JustSell opens the dialer or WhatsApp and logs the attempt on the lead with no typing, and Call Manager shows every call started from JustSell.

    • Call Manager
    • CSV export
    • Installs from the browser

    Calls are logged, not recorded.

  4. 04Win

    See your pipelinein money.

    A deal board with a column per status shows each deal's value and win %, and adds them up into a weighted forecast. Pipelines turn any list or spreadsheet into a calling drive, shared fairly between reps.

    • Weighted forecast
    • Pipelines
    • Pipeline reports

Illustration with sample data: one lead's record fills up with its owner, a suggested next step, a logged call and WhatsApp, a meeting and a rising score, then the lead moves on the deal board and the weighted forecast updates.

05Quote & bill

Quote from the lead.Invoice in one click.

Add items from your catalogue and watch CGST, SGST or IGST, HSN/SAC codes, totals and the amount in words update as you type. Share it on WhatsApp or email, your client accepts online, and one click turns it into an invoice.

  1. Quote

    Tax and totals update as you type. A Standards check holds the quote until it is complete.

  2. Accept

    Your client opens a clean page on any device to accept, ask for changes or decline. You get an alert.

  3. Invoice

    One click copies every line into an invoice, numbered by your financial year.

  4. Record payment

    Record full or part payments and the balance updates itself. Switch on overdue reminders and JustSell emails clients on your schedule.

GST or VAT, in 23 currencies.

Illustration with sample data: a GST quotation of ₹1,87,620 is accepted online, converted into an invoice and paid in two parts.

Who it's for

Built for everyonewho sells.

Owners, managers, callers, field reps, accounts and marketing work the same record — each with the view they need.

  • 01Owner or founder

    See the whole business in one screen.

    • Every number on the dashboard opens its leads
    • Deal board with value and weighted forecast
    • Reports Overview, one click to PDF or Excel

  • 02Sales manager or team lead

    Fair shares. Fast replies. Proof of follow-up.

    • Auto-assignment per source, with a Rotation log
    • A response-time rule that warns the rep and alerts you
    • Call Manager by rep, with CSV export

  • 03Telecalling, admissions or renewals lead

    Turn any sheet into a calling drive in a minute.

    • Pipelines from any list or spreadsheet
    • Stage templates and fair sharing between callers
    • Pipeline reports: worked %, success rate, per caller

    Calls run in the phone's dialer and are logged, not recorded.

  • 04Field sales rep

    Call, WhatsApp and quote from the road.

    • Installs from the browser, no app store
    • One-tap Call and WhatsApp, logged on the lead
    • Attendance check-in with selfie and location

  • 05Owner or accounts person

    GST quotations your client accepts online.

    • A Standards check before anything is issued
    • Numbering that continues your old series
    • Record payments; overdue reminders by email

  • 06Marketing manager

    Website enquiries that never go cold.

    • Custom Forms you share as a link or embed
    • Website chat that turns visitors into leads
    • Journeys that follow up by email on their own

Six roles, one record — and your team can start today.

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Industries

Built for the wayyour industry sells.

Manufacturers, colleges, clinics, agencies and insurers can all run the same lead-to-invoice flow, each with their own sources, stages and forms.

See all industries

Features

Everything else,already live.

More than 450 features work on justsell.ai today. Here are the everyday ones.

  • 450+ features live

    on justsell.ai, across 59 modules.From lead capture to GST invoices, reports and roles.

  • Email campaigns and Journeys

    Pick leads by status, source or tags and watch the reachable count update. Send now, schedule or repeat, and opted-out people are left out on their own. Journeys run the same steps for every lead, or react to what each lead does.

  • Needs attention

    A ranked daily worklist — High, Medium, Low — with the reason and a Call now button.

  • Org chart and roles

    Drag people under their managers, even more than one. Start from 7 ready-made roles, then Preview as any teammate.

  • Your AI, your key

    Connect OpenAI, Claude, Gemini, Azure OpenAI or Mistral. Ask AI about your data, draft openers and follow-ups, and build reports from a sentence. Keys are stored encrypted and never shown again.

  • Privacy and control

    Choose what the AI may read, mask emails and phone numbers, and keep an audit log. GDPR export and erase are built in.

  • Secure sign-in

    Two-step sign-in with an authenticator app, one session per person and a lock screen for shared desks.

  • WhatsApp through your provider

    Already use AiSensy, Interakt or WATI? Connect that account and send WhatsApp from campaigns, journeys and the inbox through it. JustSell shows what each provider supports before you connect.

    Needs your provider account

  • IVR and cloud telephony

    Connect an Exotel account to call leads from JustSell: your phone rings first, then the lead's. Calls from your IVR land on the lead, and missed calls become callback tasks.

    Needs your telephony account

  • Attendance

    Check-in with selfie and location, a live roster and timesheets with CSV export.

  • Tasks and meetings

    Tasks with priorities, a month calendar, and meetings with a video link made in one click.

  • Website chat

    A chat bubble for your site that asks for the visitor's phone number, so every chat becomes a lead.

  • Chatbot flows

    Script a chat step by step: buttons, questions that fill in the lead, and a hand-over to a person. Start from Lead capture or FAQ menu, on your website chat or, once connected, WhatsApp.

  • Quotation and invoice templates

    Five ready layouts — Classic, Modern, Minimal, Bold and Compact GST — or a customer template made from a PDF you upload.

  • Stock on items

    Track stock on any item: issuing an invoice takes it off, voiding puts it back, and the bell warns you when it runs low.

  • No AI key yet? Lead scores, next steps, bulk paste and website chat work without one.

FAQ

Straight answers,including what isn't live yet.

What is JustSell, and who is it for?

A sales CRM for your whole team, built for Indian businesses in any industry: owners, sales managers, telecallers, field reps and whoever quotes and bills. It brings leads in from your website, forms, chat and spreadsheets, tracks every call and follow-up, and takes each deal to a GST-ready quote and invoice. INR, GST, +91 numbers and IST work out of the box, and it handles VAT and other currencies too.

Do we need to install anything?

No. JustSell runs in any browser at justsell.ai. On a phone, tap Install app and it opens from the home screen like any app, with no app-store download. It needs an internet connection.

How do leads get in?

Through website forms (including WordPress, Wix and Webflow), Custom Forms you share as a link or embed, the website chat widget, webhooks or a scheduled pull from other systems, a CSV or Excel import of up to 50,000 rows, or rows pasted from Excel or a WhatsApp message. Forms, chat and webhooks share their leads out automatically: equally, by percentage, to whoever has the fewest open leads, or with a daily cap. Imported rows keep the owner you set for each row.

Does JustSell record calls?

JustSell doesn't record calls itself. Calls go through your phone's own dialer: JustSell opens it in one tap and logs the call on the lead, and Call Manager shows every call started from JustSell — who called whom, and when. If you connect your own cloud telephony account, its calls are logged on the lead too, with the recording when your provider shares one. There is no auto-dialer.

Can we send bulk WhatsApp or SMS messages?

WhatsApp, yes, through your own AiSensy, Interakt or WATI account: connect it once, and campaigns and journeys send through it. Without one, each rep opens a WhatsApp chat with a lead in one tap from their own phone, and JustSell logs it. SMS isn't switched on yet; campaigns also go out by email, with a live count of who they will reach.

Is AI included?

AI runs on your own account with OpenAI, Claude, Gemini, Azure OpenAI or Mistral: you choose the vendor and the model, the key is stored encrypted, and your AI company bills you directly. Lead scores, suggested next steps, bulk paste and website chat work without a key.

Does it handle GST? Is it accounting software?

It handles GST on quotes and invoices: CGST and SGST or IGST from the place of supply, HSN/SAC codes, the amount in words and numbering by financial year, plus a GST e-invoice file for B2B invoices. It is not accounting software: JustSell doesn't file returns or generate IRNs, so your books stay with your accountant's tools.

Can we bring our existing leads?

Yes. Import up to 50,000 leads from CSV or Excel and set an owner for each row, or paste rows straight from a sheet — columns are detected and duplicates flagged. Products and services bulk-upload from Excel or CSV too.

How much does it cost?

Plans are agreed with the JustSell team, based on your team and how you sell; there is nothing to buy inside the app. Planning a bigger rollout or need more seats? Talk to us.

Is our data safe?

Each company works in its own private workspace. You choose what the AI may read and can mask emails and phone numbers. Sign-ins and changes are written to an audit log, two-step sign-in works with an authenticator app, and GDPR export and erase are built in.

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